kamakura

Kamakura is a ceremonial-grade Japanese matcha brand built around a simple idea: tea as ritual, not routine. The identity leans into a bold, playful pink-and-green palette with hand-drawn whisk and bowl iconography, breaking away from the muted, minimalist conventions typical of matcha branding. Deliverables spanned packaging design, brand voice, and social content from single-serve sachets to the outer retail box, each touchpoint balances heritage cues (first-harvest, stone-ground, Uji-grown) with a fun, modern tone ("Your daily dose of calm(ish)").