Tropez

Tropez needed an identity that felt like the French Riviera distilled into a single glass of champagne sun-bleached, salt-kissed, and just a little bit flashy. The challenge was building a visual world around coastal indulgence and effortless glamour: a custom wordmark with an oyster shell nestled inside the "O," a cobalt-and-cream palette pulled straight off a Saint-Tropez postcard, and a grainy, sunlit photo language that reads more like a summer archive than a restaurant deck, all while keeping the system cohesive across menus, tableware, linens, and staff uniforms.